00:00 - 00:05
I think everyone has a general operating definition of what collaboration should look like.

00:05 - 00:11
Everyone from different departments working together and moving the same direction to achieve a specific business outcome.

00:11 - 00:31
But how that collaboration process is put together is where it looks very, very different from one company to another. Like I mentioned before, the culture change in our company when we thought collaboration meant always having lots of updates and check ins and meetings all the time, that was the definition of what collaboration meant, so that we're all on the same page about stuff.

00:31 - 00:38
I think in the modern world now, especially as companies grow larger and they are more being merged with other companies.

00:38 - 00:53
And so the ability to transfer information back and forth and have everyone in different parts of the world looking at the exact same info at a single source of truth becomes more and more important for collaboration to work effectively in the modern world.

00:53 - 00:58
I don't think businesses can be competitive when departments are working in data silos.

00:58 - 01:13
They cannot be collaborative in the way that's necessary to respond fast enough to new trends, quality issues, consumer demands, other things that a business needs to have a strong hand on in order to adapt to a changing marketplace.

01:13 - 01:40
Collaboration for me now is the ability for all stakeholders involved in the development of a business or operation of a business process to be looking at a single source of truth so that any conversations, any data input or updates, all that is going to a centralized place. And there's no inefficiencies involved in keeping everyone talking about the same things with the same framework, with the same context.